Snapchat is an app you can use to take a ten-second video or take a photo, put a funny mask or lens on it, add text, funny stickers or draw something with your own hand and send it to friends instead of a regular SMS.
Why Is It So Popular
This unpretentious application with the fastest growing audience is now conceived as a new social network that allows you to share instant photos and short videos (snaps) with friends, which disappear 10 seconds after viewing.
Firstly, the application is aimed at young people who actively use gadgets and prefer to exchange not just text messages, but also funny pictures, photos, selfies and short videos. Secondly, when exchanging photos, messages or videos with friends in Snapchat, you don't have to worry that this information will be saved in your phone, in your account or somewhere on the network. The program is designed in such a way that the recipient can view a photo or video for no more than 10 seconds, after which they will disappear. 35% of users appreciate this particular feature of Snapchat. Although, recently, especially successful snaps can be saved in the "Memories" section.
From individual snaps, the program allows you to collect your snap story, which can be seen not only by friends, but also by everyone who is subscribed to this account. Snap history can be viewed an unlimited number of times, but only during the day. After 24 hours, the story will also be deleted on its own. This particular functionality has become the most profitable in the development of a startup. It attracted the attention of sports channels to the social network, which decided to broadcast the events via Snapchat.
Now you can view the editorial histories of popular media companies - Snap Discovery. You can find news feed of such media resources as, for example, Cosmopolitan, Daily Mail, CNN, MTV, People, National Geographic. This functionality is the most attractive for advertisers. Snapchat gives advertisers the opportunity to design a customized lens that attracts a large number of users to their product.
This unpretentious application with the fastest growing audience is now conceived as a new social network that allows you to share instant photos and short videos (snaps) with friends, which disappear 10 seconds after viewing. The advantage of this social network is the ability to install the application on any electronic device with iOS and Android operating systems.
- filters and lenses;
- limiting the viewing time of a message;
- destroying content during the day;
- cross-platform functionality.
- lenses and mask can disappear;
- update crashes the app;
- sexting and bullying issues.